“You know the secrets. Does that mean you’re ready to launch a full-scale marketing attack? Not even close. Before you launch, you need a Core Story: A real-life story about a problem involving the people to whom you’re telling the story and how your solution to that problem can make life better for them.”
-Jay Conrad Levinson
Dale Richardson
Certified Guerrilla Marketing Coach
DRCOP MARKETING
www.1guerrillamarketingcoach.com
Suggested Reading: Guerrilla Marketing Attack
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