Your Guerrilla Marketing Core Story

“You know the secrets. Does that mean you’re ready to launch a full-scale marketing attack? Not even close. Before you launch, you need a Core Story: A real-life story about a problem involving the people to whom you’re telling the story and how your solution to that problem can make life better for them.”
-Jay Conrad Levinson

Dale Richardson
Certified Guerrilla Marketing Coach
DRCOP MARKETING
www.1guerrillamarketingcoach.com

Suggested Reading: Guerrilla Marketing Attack

Keys To Guerilla Marketing Success

“Right here and now, let me tell you the two most important things you should know if you’re to succeed with Guerrilla Marketing: 

1. Start with a Plan
2. Commit to that Plan.

If you do those two things, you’re off to the right start, and you’re primed for success.”
-Jay Conrad Levinson

Dale Richardson
Certified Guerrilla Marketing Coach
DRCOP MARKETING 
http://www.1guerrillamarketingcoach.com  

Suggested Reading: The Guerrilla Marketing Handbook

Guerrilla Marketing Tactics

“Guerrilla Marketing requires you to comprehend every facet of marketing, experiment with many of them, winnow out the losers, double up on the winners, and then use the marketing tactics that prove themselves to you in the battleground of real life.”
-Jay Conrad Levinson

Dale Richardson
Certified Guerrilla Marketing Coach
DRCOP MARKETING 
www.1guerrillamarketingcoach.com

Suggested Reading: Guerrilla Marketing for Home-Based Businesses

Tracking Guerrilla Marketing Weapons

“Once you’ve launched your Guerrilla Marketing Plan, keep track of which weapons are hitting your target and which are missing. Merely knowing can double the effectiveness of your marketing budget.”
-Jay Conrad Levinson

Dale Richardson
Certified Guerrilla Marketing Coach
DRCOP MARKETING  
http://www.1guerrillamarketingcoach.com      

Suggested Reading: Guerrilla Marketing Attack

Using Guerrilla Marketing Weapons

“The more aware of marketing you are, the more attention you will pay to it. And the increased attention will result in better marketing of your offerings. I’d venture a bold guess that fewer than 10 percent of the new and small business owners in America have explored as many as a dozen of the marketing tools available to them. Among these methods are a Website, canvassing, personal letters, telephone marketing, circulars and brochures, signs of bulletin boards, classified ads, outdoor signs, direct mail, samples, seminars, demonstrations, sponsoring of events, exhibitions at trade shows, T-shirt ads, public relations, using searchlights, such advertising specialties as imprinted ballpoint pens, and advertising in the yellow pages, newspapers, and magazines and on radio, televisions, and billboards. Guerrilla Marketing demands that you scrutinize each of these marketing methods, and a lot more, and then use the combination that is best suited to your business.”
-Jay Conrad Levinson

Dale Richardson
Certified Guerrilla Marketing Coach  
DRCOP MARKETING 
http://www.1guerrillamarketingcoach.com    

Suggested Reading: Guerrilla Marketing Weapons

The Guerrilla Marketing Difference

“There are thousands of small businesses in the U.S. Many of them offer superb products and highly desirable services. But fewer than one-tenth of 1 percent of those businesses will make it to the point of phenomenal financial success. The elusive variable that makes the difference between merely being listed in the yellow pages and being listed on the New York Stock Exchange is the marketing of the product or service.”
-Jay Conrad Levinson

Dale Richardson
Certified Guerrilla Marketing Coach
DRCOP MARKETING
www.1guerrillamarketingcoach.com

Suggested Reading:  Guerrilla Marketing On The Internet

The Marketing Process

“Marketing is the painfully slow process by which you move people from their place in the sun to their place on your customer list, gently taking a grasp of the inside of their minds and never letting go. Each component that helps you sell your product or service is part of the marketing process. No detail is too insignificant. In fact, the smaller the detail, the more important it is to a customer. The more you realize that, the better your marketing will be. And the better your marketing is, the more money you will make. I’m taking not about sales; I’m talking about profits: the bottom line.”
-Jay Conrad Levinson

Dale Richardson
Certified Guerrilla Marketing Coach
DRCOP MARKETING
www.1guerrillamarketingcoach.com  

Suggested Reading: Guerrilla Marketing Weapons

Guerrilla Marketing Referrals

“Your greatest source of new customers are old customers and all you’ve got to do is ask.

All of your customers have friends. They could recommend your business to friends. They have relatives. They may attend a school. They may be connected with a business. They may be a member of a club. That means there are many people to whom they can recommend your business and if you have a referral program, it means you are contacting these people once or twice a year asking them for the names of people who might benefit from getting on your mailing list. And because you take such good care of your customers, they’re going to be very happy to give you the names of people who might benefit from getting on your mailing list.

Guerrillas know to ask for three names, maybe five names, never more than that. It’s hard to come up with a lot of names. It’s easy to come up with three names or five names.”
-Jay Conrad Levinson

Dale Richardson
Certified Guerrilla Marketing Coach
DRCOP MARKETING
www.1guerrillamarketingcoach.com 

Suggested Reading:   Guerrilla Marketing Weapons

Marketing Includes Every Contact with the Public

“Superior marketing doesn’t happen by mistake. It occurs when it is deliberately planned and executed. Because Guerrillas are well trained in all aspect of the marketing process, they know “First-things-first” considerations such as the way they greet their customers, their employees’ attire and demeanor, how easy their website is to navigate, and their business and domain names, are extremely critical components for success.”
-Jay Conrad Levinson

Dale Richardson
Certified Guerrilla Marketing Coach
DRCOP MARKETING
www.1guerrillamarketingcoach.com

Suggested Reading: Mastering Guerrilla Marketing

Guerrilla Advertising Tip

“Your customers and prospects are not interested in white space in you ad. They are interested in information, in what your product or service can do for them.”
–Jay Conrad Levinson

Dale Richardson
Certified Guerrilla Marketing Coach
DRCOP MARKETING
www.1guerrillamarketingcoach.com

Suggested Reading: Guerrilla Marketing on the Internet