Guerrilla Marketing: Geometrical Growth

“Traditional marketing says that you should grow your business linearly by adding new customers one at a time. But that’s a slow and expensive way to grow. So Guerrilla Marketing says that the way to grow a business is geometrically – by enlarging the size of each transaction, engaging in more transactions per sales cycle with each customer, tapping the enormous referral power of each customer, and growing the old-fashioned way at the same time. If you’re growing your business in four directions at once, it’s tough not to show a tidy profit.”
-Jay Conrad Levinson, Guerrilla Marketing

Dale Richardson
Certified Guerrilla Marketing Coach

DRCOP MARKETING
www.drcop.com

Guerrilla Marketing: Focus

“Traditional marketing suggest that you grow your business and then diversify. That kind of thinking gets many companies into hot water because it leads them away from their core competency. Guerrilla Marketing suggest that you grow your business, if growth is what you want, but be sure to maintain your focus – for it’s that focus that got you to where you are in the first place.”
-Jay Conrad Levinson, Guerrilla Marketing

Dale Richardson
Certified Guerrilla Marketing Coach
   
DRCOP MARKETING
www.drcop.com

Guerrilla Marketing: Psychology

“Traditional marketing is based on experience and judgment, which is a fancy way of saying ‘guesswork’. But Guerrilla Marketers cannot afford wrong guesses, so it is based as much as possible on psychology – laws of human behavior. For example, 90 percent of all purchases decisions are made in the unconscious mind, that inner deeper part of your brain. We know a slam-dunk manner of accessing that unconscious mind: repetition. Think it over a moment, and you’ll begin to have an inkling of how the process of Guerrilla Marketing works. Repetition is paramount.”
-Jay Conrad Levinson, Guerrilla Marketing

Dale Richardson
Certified Guerrilla Marketing Coach

DRCOP MARKETING
www.drcop.com

Guerrilla Marketing: Profits

“Traditional marketing measures its performance by sales or responses to an offer, hits on a website, or store traffic. Those are the wrong numbers to focus on. Guerrilla Marketing reminds you that the main number that merits your attention is the size of your profits. I’ve seen many companies break their sales records while losing money in the process. Profits are the only numbers that tell you the truth you should be seeking and striving for. If it doesn’t earn a profit for you, it’s probably not Guerrilla Marketing.”
-Jay Conrad Levinson, Guerrilla Marketing

Dale Richardson
Certified Guerrilla Marketing Coach

DRCOP MARKETING
www.drcop.com

Guerrilla Marketing: Geared Towards Small Businesses

“Traditional marketing is geared towards big business. Before I wrote the original Guerrilla Marketing in 1984, I couldn’t find any books on marketing for companies that invested less than $300,000 monthly. Although it is now true that many Fortune 500 companies buy Guerrilla Marketing by the caseload to distribute to their sales and marketing people, the essence of Guerrilla Marketing –the soul and sprit of Guerrilla Marketing – is small businesses: companies with big dreams but tiny budgets.”
-Jay Conrad Levinson, Guerrilla Marketing

Dale Richardson
Certified Guerrilla Marketing Coach

DRCOP MARKETING
www.drcop.com

Guerrilla Marketing: No Mystique

“Traditional marketing is so enshrouded by mystique that it intimidates many business owners, who aren’t sure whether marketing includes sales or a website or PR. Because they are so intimidated and worried about making mistakes, they simply don’t do it. Guerrilla Marketing completely removes the mystique and exposes marketing for exactly what it really is – a process that you control – rather than the other way around.”
-Jay Conrad Levinson, Guerrilla Marketing

Dale Richardson
Certified Guerrilla Marketing Coach

DRCOP MARKETING
www.drcop.com

Guerrilla Marketing: Time-Energy-Imagination-Information

“Traditional marketing has always maintained that to market properly you must invest money. Guerrilla Marketing maintains that if you want to invest money, you can – but you don’t have to if you are willing to invest time, energy, imagination, and information.”
-Jay Conrad Levinson, Guerrilla Marketing

Dale Richardson
Certified Guerrilla Marketing Coach

DRCOP MARKETING
www.drcop.com

Guerrilla Marketing: Marketing is a Circle

“Marketing, if you go about things in the right way, is also a circle. The circle begins with your idea for brining revenue into your life. Marketing becomes a circle when you have the blessed patronage of repeat and referral customers. The better able you are to view marketing as a circle, the more you’ll concentrate on those repeat and referral people. A pleasant side effect of that perspective is that you’ll invest less money in marketing, but your profits will consistently climb.”
-Jay Conrad Levinson, Guerrilla Marketing

Dale Richardson
Certified Guerrilla Marketing Coach

DRCOP MARKETING
www.drcop.com

Guerrilla Marketing: The Truth Made Fascinating

“When you view marketing from the vantage point of the Guerrilla, you realize that it’s your opportunity to help your prospects and customers succeed. They want to succeed at earning more money, building their company, losing weight, attracting a mate, becoming more fit, or quitting smoking. You can help them. You can show them how to achieve their goal. Marketing is not about you. It’s about them. I hope you never forget that.”
-Jay Conrad Levinson, Guerrilla Marketing

Dale Richardson
Certified Guerrilla Marketing Coach
   
DRCOP MARKETING
www.drcop.com

Guerrilla Marketing: What Are People Buying?

Your customers do not buy because they’re being marketing to or sold to. Instead, they buy because you help them realize the merits of owning what you offer.

• They buy promises you make. So make them with care.
• They buy your credibility or don’t buy if you lack it.
• They buy solutions to their problems.
• They buy wealth, safety, success, security, love and acceptance.
• They buy the consistency they’ve seen you exhibit.
• They buy value, which is not the same as price.
• They buy certainty. They buy your identity as conveyed by your marketing.
• They buy good taste and know it from bad taste.
• They buy the confidence you display in your own business.

-Jay Conrad Levinson

Dale Richardson
Certified Guerrilla Marketing Coach

DRCOP MARKETING
www.drcop.com